JLS – Hottest Girl in the World

News that JLS are releasing another single doesn’t normally shake the walls at RSReviewsUK, but this song is different. Hottest Girl in the World appears to take inspiration from Justin Timberlake. If a solo singer had taken the style we might raise an eyebrow, but a band borrowing and putting their own spin on it, is completely acceptable, even advisable. The song sounds especially influenced by Timberlake’s 2009 hit, Like I Love You.

The track is not without fault – the lyrics, although catchy, are not exactly ground breaking and the video is a bit simplistic. However, by rejecting their previous formula, based around a mixture of club tunes and ballads, they have honed their style into a promising and creditable result.

The production is what really transports and moulds the song into the classic that it is guaranteed to become. It is packed with attitude, boasting a barrage of resonating drums, hugely catchy rhythmical guitar strums, vigorous hand clapping and classy finger-clicking goodness. We even get to witness some impressive, yet slightly random, sparks falling to the ground near the end of the video, reminiscent of their performances on the X-Factor

The group not only deliver their staple closely harmonized vocals, they hold the falsetto effortlessly. The question is: can they maintain this vocal finesse during live performances? Either way, it is an impressive change for the group. Just as their album title promises, the group have clearly evolved their sound. JLS have just made boy bands cool again. We just wish they wouldn’t throw their hats at us - we’re not a coat stand.

Rating: 8/10

 

RSReviewsUK