Example – Say Nothing

Example is a British singer and rapper who has had two number one singles and a number one album in the UK. The fourth album is set for release in November and Say Nothing, which was premiered today on Capital FM is the first single taken from it. The singer has also recently been shooting the music video for the upcoming single.

The singer has already stated that the new album and single will have a different feel to his previous albums. It will still include electronic production but will also contain guitar riffs to create a more light rock feel. On the album Example has worked with previous collaborators such as Laidback Luke, Feed Me and Funkagenda and will also collaborate with Diplo and Alesso to name just a few.

Say Nothing is at the forefront of this evolution that Example is going through and delivers his characteristic vocals with his lyrically genius lines. The new guitar sounds are applied in an epic fashion, smashing through with a mixture of uplifting notes and deep three dimensional echoes of perfection.

This brilliant production is led by Dirty South and is headlined by a mixture of guitar riffs and more subtle echoing strums. These guitar sounds are then given a fine varnishing of smooth electronic notes to conjure a mind fizzling combination. The production overall would almost be comfortable in the soundtrack of a film, with its epic, climatic and far reaching qualities. Example is also known for creating great energy in his live performances and this new material will be great for his live sets, especially with his touring band.

The lyrics used by Example have been infused with an extra dose of meaningful content to create an emotional yet highly charged hum of life, while still pulling through with the usual catchy and clever lyrics. Even the “ooooowoooh” lines sound unique due to the difference in production. He does not follow the endless number of pop artists using the device, but instead forges his own unique path via the line's flexible nature. This cry of “oooowoooh” is one of the most justified and original uses yet and Example should be commended for this purity and much needed development of the over used lyric.

Other lyrics like “Twice strikes the lightning”, “You don’t need to say nothing cos your eyes do the talking” and “We used to have our eggs sunny side up, but the fun dried up” are just typical of his meaningful, catchy and brilliant style and ability. The interluding rap is a great ambassador to show off his lyrical abilities and as per usual carries clever metaphors and golden lines. His vocals are also melded into the production as if they are self-tailored.

This leads to the certain niche style that Example has created that means he never sounds formulaic or unoriginal. This is despite him listening to the latest Kasabian album for inspiration during recording of his album, a practice some artists might find would influence their own music too much. By changing sound between albums Example makes sure he never repeats his previous material and creates refreshing credible pop music that seems to improve from album to album.

Some fans may miss his distinctly electronic music from Playing in the Shadows but this fresh new slant on his previous styles is so faultless that hopefully existing fans will retain their love for his music and many new fans will be gained in the process. The new evolved sound of Example carries a new air of professional certainty and contains such a vast array of ingredients that the resulting potion is one of Example’s best songs to date.

Rating: 10/10

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